New York sports. Idea is that stories are written at a lower reading level so that it’s easily accessible. Niche would be New York sports and other assorted headlines, but analysis falls on a very heavy New York bias.
Name stylized as “new YOURk SPORTS”
Demographic would be sports fans of all ages. The idea is that the reading level is low and harder information is presented in an easy to understand way, such as “fancy stats” in the NHL. It also answers the “I can do that!” debate on if someone could actually write as well as someone who does it regularly.
Execute on coverage- ensure that events are covered, not necessarily from the arena but an understanding of the events that unfolded is extremely important. Also should be well versed in statistics and sports history.
types of multimedia- Blogging, podcasts of the week that was in New York sports (with opportunities for fans and listeners to interact and make the show theirs), video. Big feature is a way for fans to post video of a question they have or something they want to talk about on the site, which can be responded to by a writer either by post or video. This sort of video question we call “Comment+”. The key to this is so that viewers know that they are seen, and will constantly click back to the site in search of the response to the question they asked. They’re also more likely to share the site with friends if they are being “featured” on the site. This in turn leads to more people viewing, asking questions, and reading about stories here.
Also there is an op-ed section of the site where a registered, approved user is eligible to write a blog and answer fan videos. These answers will not be taken as the official answer but another piece of content for readers to check out. This free content (op-ed writers are unpaid) generates extra revenue, and should someone from the staff leave or the site require expansion these bloggers would be first in line to get a spot with the rest of the paid staff.
Company Staff- Made up of local writers who can commit to, at minimum, 4 blog posts per month, one video per month, and one podcast appearance per month. Payment is $1/eCPM to start until you hit a 15,000 page view threshold where it bumps to $2/eCPM. 40,000 hits=$3/eCPM. These are paid out every 3 months. You can continue to make money from past articles, however every 3 months the slate is wiped clean with your amount of hits. Mostly these are freelance writers looking to start in writing/blogging.
Five Islanders to Watch This Pre-Season
Why the Jets are Still Playoff Bound
Derek Jeter’s Retirement- Are the Yankees Better For It?
Knicks vs. Nets- Chase to the Post Season
Is Eli Manning a Zero or Hero?
Titles lead you to click. Not exactly Click bait but they leave you wanting to know where you’re going with the story or are controversial enough where people will “hate click” them (any click is a good click as long as people come back)
Sample Video Question- Do you think that the Jets are better off starting Vick over Smith? (This gives a football writer a chance to either a. post a video response to this, b. post a blog response that would count as one of their four posts per month, or c. link to an article previously posted that would answer the question)
Obvious competition is ESPN NY and other team centric sites, but what sets this apart is the ability for readers to really interact with the site and be a sort of content creator. The site has it’s own schedule for content however this gives readers a chance to request content and receive it from people they are interested in reading about.